UofG Centre for Public Policy

28 May 2026: Building on work the Centre for Public Policy has been doing to analyse the Scottish party manifestos, these word clouds provide a flavour of the priorities and focus of the different parties.

Where do the Scottish parties stand on key issues? In addition to our series of briefing papers which analyse the manifestos focused on key policy themes, the word clouds below give a flavour of the topics covered in each of the main party manifestos in the Scottish election campaign.

This suite of work is designed to provide insight into the priorities and promises of the different parties, where we might see collaboration opportunities between parties, and where challenges may lie.

SNP

Word cloud for SNP, keywords include Strongest keywords include people, change, future, services, economy, fairness, health

Scottish Labour

Word cloud for Scottish Labour, strongest keywords include people, change, services, fairness, health, cost of living, jobs, homes, economy, education

Reform UK (Scotland)

 Word cloud for Reform UK, strongest keywords include tax, economy, work, jobs, energy, growth, people, NHS

Scottish Conservatives

Word cloud for Scottish Conservatives, strongest keywords include people, economy, change, jobs, public services, health

Scottish Liberal Democrats

Word cloud for Scottish Lib Dems, strongest keywords include fairer, economy, health, opportunity, public services, education, climate action, communities

Scottish Greens

Word cloud for Scottish Greens, strongest keywords include climate action, justice, health, people, nature, economy, communities

Access more manifesto analysis from the Centre for Public Policy

First published: 28 May 2026

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Access more manifesto analysis from the Centre for Public Policy